The biggest hurdle for most dropshipping beginners is choosing the right niche to focus on, as well as finding dropshipping products to sell. These are likely the most critical decisions you will make for your future business, and they will have long-term consequences for its success or failure.
The most common mistake at this stage is choosing a product based on personal interests or hobbies. However, if your primary goal is to create a profitable dropshipping site, you should set aside your personal views during market research—or at least ensure the products meet the criteria discussed in this dropshipping guide.
Best Dropshipping Products in 2023
Below is a list of dropshipping products we believe are the best to sell in 2023. You’re sure to find suitable ideas in this review, whether you are running a single-product dropshipping store, selling high-ticket items, or trying to reach as many customers as possible by offering a wide range of products in your shop.
Apparel & Footwear
Data shows that retail sales of apparel and footwear worldwide are estimated at $1.5 trillion. By 2026, this figure will increase to nearly $2 trillion. Buying clothes online has become a standard practice, and dropshippers can capitalize on this global trend.
This dropshipping niche can be broken down into more specific product categories, such as men's clothing, women's clothing, accessories, or bags. Shirts are always a popular dropshipping item because you can create your own designs or buy various styles from dropshipping suppliers like AliExpress. You can also sell different clothing and footwear based on the season and collaborate with popular influencers to promote your products to their audience.
Top dropshipping products in the apparel and footwear category:
Beauty & Personal Care
The beauty industry—including skincare, cosmetics, haircare, fragrances, and personal hygiene products—is projected to be worth $758.4 billion by 2025. While traditional products hold the majority of the market (85%), consumers are increasingly focusing on vegan, organic, natural, and planet-friendly cosmetics.
In the field of beauty and personal care, two categories are particularly popular:
- Skincare products with natural ingredients, such as herbs and plant extracts, which accounted for $141.83 billion in 2022 and are expected to grow to $204.62 billion by 2030.
- Haircare products that address issues like split ends, hair loss, dandruff, dryness, and itchy scalp. You can sell shampoos, conditioners, hair gels, serums, oils, and waxes.
Dropshipping products for sale in beauty and personal care:
Kitchen & Dining
Over the past five years, there has been steady growth in searches for kitchen and dining products. As more people work from home or spend more time at home in general, this category has every opportunity for growth. Recent studies have shown that consumers are highly likely to purchase kitchen accessories and appliances.
There are several major trending items in this category that have caught consumers' eyes, such as portable blenders and electric kettles, which can be a winning dropshipping strategy. Progressive Grocer also reports high consumer interest in cookware and bakeware as the most prominent categories this year.
Best dropshipping products for sale in kitchen and dining:
Baby Care
The global baby care market is projected to be worth around $88.72 billion in 2026. Over the past year, the number of searches for baby care products has increased, suggesting that demand will grow in the near future.
Research shows that people are becoming more cautious when choosing children's products such as food, cosmetics, or safety items. If you plan to dropship baby products, make sure you build a reliable brand that customers trust.
Best dropshipping products for sale in the baby care category:
Pet Supplies
The pet supplies market, valued at $4.5 billion, includes many different product types such as clothing, food bowls, collars, carriers, and treats. Demand for pet products has been increasing for five years now. The primary driver of the market is the wide range of versatile and trendy accessories that consumers can choose from.
Furthermore, dropshippers have great opportunities for customer retention, encouraging repeat purchases or even building a base of loyal customers. Pet owners need more products than just a bed or a water bowl. If you are thinking about starting a pet product business, consider bundling your items with treats, bowls, toys, and even clothing.
Pet supplies for dropshipping:
Home Interior
Spending on home interior, decor, and furniture will reach over $838.6 billion by 2027. Search interest has remained stable over the years, typically peaking in January and July.
Small online stores have an advantage when selling home interior items because they are broad consumption goods. This means almost everyone needs items like pillowcases—they are widely available, but no customer wants to have the exact same ones, making them ideal for niche marketing.
Best dropshipping products in the home interior category:
Office Supplies
Whether you sell products to remote workers or companies, everyone needs office supplies. That's why this $252 billion market represents a great opportunity for dropshippers. You can easily find new products such as pens, desk pads, decor, and dry erase markers through various dropshipping suppliers.
Back-to-school shoppers usually have a long list of items to buy and prefer to do it in one place. Packaging pencil cases with packs of pens, pencils, markers, crayons, erasers, and other supplies can be a great way to increase sales. Some of these great items, like mechanical pencils, are consumables, which means there is a good chance for repeat purchases and building brand loyalty.
Top dropshipping products for the office:
Tools & Home Improvement
As remote and hybrid work are widespread, people often look for ways to make their homes more comfortable and functional. Whether it's lighting a patio in the backyard or installing an automatic soap dispenser in the bathroom, people want to improve their daily lives. This is exactly what makes this industry profitable for dropshipping.
Home products include everything from smart technology like locks or outlets to toilet seats and tools like step ladders. The driving force of this industry is multifunctional tools that also look good. Many products require installation assistance or tutorials, so buyers will want to see them in action before purchasing. Consider starting a YouTube channel or a social media presence to show users what they can do with your product.
Best dropshipping products for home improvement:
Phone Accessories
Phone accessories have shown steady growth over five years, peaking in the winter months and maintaining demand throughout the rest of the year. Products like screen protectors and phone cases are always in demand—projections suggest the protective cover market alone will reach $35 billion by 2027.
Selling phone accessories offers great opportunities for bundling. For example, selling a complete filming kit with tripods, ring lights, green screens, and other equipment can be a great way to attract customers who want to get all the necessary gear quickly and easily.
Selling products from third-party suppliers can be successful, but using a print-on-demand app to create your own designs can make your products more attractive to customers who value uniqueness.
Best dropshipping products in the phone accessories category:
Car Accessories
The global car accessories market is expected to reach $1,946.3 billion by 2028. Search interest has been steadily growing for many years.
Buyers of car accessories want to be sure your product is good. Adding product reviews to your page can be an excellent way to convince potential buyers of your product's quality and increase sales volume.
Dropshipping products to sell as car accessories:
Services for Finding the Best Dropshipping Products
AliExpress Top Ranking
The "Top Ranking" page of the AliExpress website shows the most popular categories on the market. Using this research tool, you can find the best dropshipping products in any category. Or click on one of the categories in the header to see the best-selling and most popular products of the day.
Amazon Bestsellers
The "Amazon Bestsellers" page presents products with the highest sales volume in a specific category. If you want to find trending products for dropshipping on Amazon, you can check what’s selling on Amazon and offer similar items in your own store.
Google Trends
Google Trends is another excellent site for identifying the best dropshipping products. It is a simple tool that analyzes the popularity of search queries and topics. You can search by country and even compare different queries to find products in high demand.
In addition to showing query popularity statistics, Google Trends also provides recommendations for trending products in a chosen niche. To see this, simply scroll down the page:
Exploding Topics
The Exploding Topics service is designed to find trending niches. Its key difference is the pre-determination of niches that haven't become trends yet but have the potential to do so.
Exploding Topics analyzes not only search engine trend dynamics but also internet discussions and mentions, particularly on social media.
TikTok Hashtags
#tiktoktokmademebuyit is a TikTok hashtag used in posts where people share cool things they bought on Amazon. You can find many interesting products, such as slushy cups, hydro-patches, and more. If you are looking for fun, creative, or even comical dropshipping products, browse this hashtag for ideas.
WatchCount.com
Although the WatchCount.com website looks like it's from the early 2000s, it is truly useful for finding eBay dropshipping ideas. It shows the most popular items on eBay in real-time by tracking how many people add a product to their watch list. Use this tool to find popular products on the largest online auction site and source them from a dropshipping supplier.
Social Shopping Sites
Social shopping communities are a gold mine for quality product ideas. Most images feature interesting and new consumer products. By using social signals, you can get an idea of how popular a particular product will be.
Popular social shopping sites:
What Makes a Product Suitable for Dropshipping?
Balanced Price
Make sure you carefully consider the product price relative to the pre-sale support costs you will need to provide. Most people feel comfortable placing an online order for $200 without needing to speak with anyone over the phone. But what about an unfamiliar item worth $1,500? Most buyers will likely want to chat with a sales representative before making such a large purchase. This is necessary to ensure the product suits them and to verify the store's legitimacy.
If you plan to sell high-ticket items, make sure you can offer individual phone support. You must also ensure that the profit margin is high enough to justify the pre-sale support you'll have to offer. Often, the price range of $50 to $200 is optimal for maximizing revenue without the need for extensive pre-sale support.
MAP Pricing
Some manufacturers set a Minimum Advertised Price (MAP) for their products and require all resellers to set their prices at this level or higher. This price restriction prevents price wars that often break out—especially with products commonly used in dropshipping. It also helps ensure that sellers can earn a reasonable profit by selling the manufacturer's products.
If you can find a niche where manufacturers apply MAP pricing, it will be a huge advantage, especially if you plan to build a high-quality and information-rich website. Since prices are the same across all competitors, you can compete based on the quality of your site without worrying about losing business to less established competitors.
Marketing Opportunities
The best time to think about promoting an online business is before launching it, not three months later when you realize customer acquisition is a nightmare. Can you think of several ways to promote your store, such as writing articles, giving away free products, or reaching out to active online communities that would use the items you sell? If not, you might want to reconsider your plans.
Selling Accessories
Typically, the markup on inexpensive accessories is significantly higher than on high-ticket items. While a cell phone store might only make a 5% margin on the latest smartphone, it almost certainly makes a 100% or 200% margin on the case that goes with it.
As buyers, we are much more price-sensitive regarding expensive items and care less about the price of lower-cost accessories. Using the previous example, you are more likely to shop around for the best price on an expensive Apple iPhone. But would you call around stores looking for the best price on a $20–$30 case? Likely not; you'll buy it at the same store where you purchased the phone.
Product Longevity Perspective
We hope you are already convinced that investing in a high-quality site with rich educational potential will pay big dividends. But if the products you sell change every year, maintaining the site will quickly turn into a mountain of work. Try to find products that aren't updated every year—for example, tools or personal care items. This way, the time and money you invest in an excellent site will work for you longer.
Smaller is Better
In a world where free shipping is almost the norm, it can be tough to sell large, heavy equipment that is expensive to ship. The smaller the items, the easier and cheaper they are to deliver to your customers.
Locally Scarce Products
Selling a product that is hard to find in local stores will increase your chances of success, provided you don't sell something too niche. Most people needing a garden rake or a sprinkler will just go to their local hardware store. Но where would you buy a medieval knight's suit or falconry training gear? Most likely, you'll head to Google and start searching.
How to Find the Best Dropshipping Products for Your Online Store and Start Selling Them
1. Select a product group
For example, these could be car accessories or household goods. An overview of popular product groups is provided in this article.
2. Narrow your search focus
Having chosen household goods in the first step, it is worth considering such product groups as kitchen appliances, bathroom goods or interior design. A search for popular keywords and trends in the selected market will help you decide on a product group.
3. Choose products with low competition
If you have chosen office products and the product group "printer paper", it is worth checking the level of competition for such trendy products as "Hi-Print Polaroid paper".
You can find trending products for dropshipping using services such as Google Keywords , Google Trends or Exploding Topics.
The level of competition for each keyword suitable for selling the selected product can be found out using a special service, for example SpyFu.
4. Create an online store
The Shopify platform is great for selling dropshipping products based on the following key criteria:
- You don’t have to pay much to start your dropshipping business on Shopify. Shopify lets you use your store for the first three months for $1 per month. That’s enough time to determine if your business strategy is profitable.
- Shopify allows you to install a special dropshipping application DSers in your store, with which you can easily set up the entire dropshipping process with AliExpress from searching and selecting suitable products to processing orders.
- With Shopify, you don't need to have development or design skills. You can install a ready-made free template in your store and customize it to your needs.
- Shopify is a trusted Canadian brand with a global reputation. If you have any difficulties or just questions about creating a store or running a business, you can always ask Shopify support, which is available 24 hours a day, 7 days a week.
5. Promote your store
If you are planning to run a long-term business, you should develop an SEO campaign to bring your store to the top of search engines. To do this, it is enough to conduct internal SEO optimization and external SEO promotion.
Your SEO campaign and its effectiveness will largely depend on how competitive you have chosen search queries relevant to your product. For dropshipping stores, it is recommended to choose search queries with minimal competition.
If you are planning a quick start, focus your efforts on marketing. Marketing costs also depend on how competitive your product is in the market. To reduce marketing costs, it is worth conducting test advertising campaigns on social networks, such as Facebook. This will help you determine which audience responds to your advertising so that you can focus your marketing campaign on them.
Building a Successful Online Dropshipping Business
Beginner dropshipping entrepreneurs usually ask: "How can I be sure these niche products will work?". The answer is: "You can't!". While the dropshipping tips and tricks in this guide will significantly increase your odds and help you make an informed decision, there is no way to know for sure if you will succeed in a market without diving into it.
We have started many businesses—some succeeded, some failed—and we always had doubts at the beginning. This uncertainty also arises when launching a dropshipping store on Shopify. What separates successful business owners from mere dreamers is the willingness to move forward despite uncertainty and give it their all.
So, do your homework—research and gather as much information as possible. Then, make the best decision you can and move forward despite your hesitations and fears. If you wait until all uncertainties are resolved by a "perfect market," you will never start.
FAQ on the best products to dropship in 2023
What are the best products for dropshipping?
- Clothes and shoes
- Personal hygiene and beauty products
- Kitchen and dining room
- Children's goods
- Pet Products
- Home Interior
- Office Supplies
- Tools and Household Goods
- Phone Accessories
- Car accessories
- Mobile Phone Accessories