The biggest hurdle for most dropshipping newbies is choosing a niche to focus on and finding dropshipping products to sell. These are probably the most important decisions you will make for your future business and will have long-term implications for its success or failure.
The most common mistake at this stage is choosing a product based on personal interests or hobbies. But if your main priority is to create a profitable dropshipping site, you should put your personal views aside when conducting market research , or at least make sure that the products meet the criteria discussed in this dropshipping guide.
Best Products to Dropship in 2023
Below is a list of what we believe to be the best dropshipping products to sell in 2023. Whether you are a dropshipping store selling a single item, a high-value item, or trying to reach as many customers as possible by offering a wide range of products in your store, you are sure to find some ideas in this review that will help you.
Clothes and footwear
Data shows that global retail sales of clothing and footwear are valued at $1.5 trillion . This figure is expected to increase to nearly $2 trillion by 2026. Buying clothing online has become a common practice, and dropshippers can take advantage of this global trend.
This dropshipping niche can be broken down into more specific product categories, such as men's clothing , women's clothing , accessories , or bags . Shirts are always a popular item to dropship because you can create your own designs or buy shirts in different styles from dropshipping suppliers like AliExpress. You can also sell different clothing and shoes depending on the season and work with popular faces to promote your products to their audience.
Top products for dropshipping in the clothing and footwear category:
Beauty and self-care
The beauty industry, including skin care, cosmetics, hair care, fragrances, and personal care, is expected to be worth $758.4 billion by 2025. While traditional products account for the majority of the market (85%), consumers are increasingly focusing on vegan, organic, natural, and planet-friendly beauty products.
In the beauty and personal care industry, there are two particularly popular categories:
- Skin care products with natural ingredients such as herbs and plant extracts totaled $141.83 billion in 2022 and are expected to increase to $204.62 billion by 2030.
- Hair care products that address issues such as split ends, hair loss, dandruff, dry and itchy scalp. You can sell shampoo, conditioner, hair gel, hair serum, oils and wax.
Dropshipping products for sale in the beauty and personal care industry:
Kitchen and dining room
Over the past five years, there has been a steady increase in searches for kitchen and dining products. As more people work from home or spend more time at home, this category has the potential to grow. Recent research has shown that consumers are quite likely to purchase kitchenware and appliances.
There are several key trending products in this category that consumers are liking, such as portable blenders and electric kettles, which could be a winning dropshipping strategy. Progressive Grocer also reports strong consumer interest in cookware and bakeware as the most notable categories this year.
Best dropshipping products to sell in the kitchen and dining room category:
Child care
The global baby care market is projected to be worth around $88.72 billion in 2026. The search for baby care products has increased over the past year, suggesting that the demand will continue to grow in the near future.
Research shows that people are becoming more cautious when choosing baby products, such as food, cosmetics, or safety items. If you are planning to dropship baby products, make sure you have created a reliable brand that customers trust.
Best Dropshipping Products to Sell in the Baby Care Category:
Pet Supplies
The $4.5 billion pet products market includes many different types of products, such as apparel, food bowls, collars, carriers, and treats. Demand for pet products has been increasing for five years now. The main driver of the market is the wide range of versatile and fashionable accessories that consumers can choose from.
Additionally, dropshippers have a great opportunity to retain customers so that they make a repeat purchase or even become regular customers. Pet owners need more products than just a bed or a water bowl. If you are thinking about starting a pet supply business, consider bundling your products with treats, bowls, toys, and even clothing.
Dropshipping Pet Products:
Home interior
Spending on home interiors, decor, and furniture will reach more than $838.6 billion by 2027. Search interest has remained stable over the years, typically peaking in January and July.
Small online stores have an advantage when selling home decor items because they are mass-market items. This means that almost everyone needs items like pillowcases – they are widely available, but no one wants the same ones, making them ideal for niche marketing.
Best Home Decor Dropshipping Products:
Office Supplies
Whether you’re selling to remote workers or businesses, everyone needs office supplies. That’s why this$252 billion market is a great opportunity for dropshippers. You can easily find new products like pens, desk pads, decor, and dry erase markers through a variety of dropshipping suppliers.
Back-to-school shoppers typically have a long list of items they need to buy and prefer to do it all in one place. Packing pencil cases with bags of pens, pencils, markers, crayons, erasers, and other supplies can be a great way to increase sales. Some of these great items, like mechanical pencils, are reusable, meaning there’s a good chance of repeat purchases and brand loyalty.
Top dropshipping office products:
Tools and Home Improvement
With remote and co-working becoming more common, people are often looking for ways to make their homes more comfortable and functional. Whether it’s lighting up their backyard patio or installing an automatic soap dispenser in their bathroom, people are looking to improve their home. This is what makes this industry a lucrative one for dropshipping.
Home improvement products include everything from smart technology like locks or outlets to toilet seats and tools like step ladders. Multi-functional tools that also look good are the driving force behind this industry. Many products require installation help or tutorials, so buyers will want to see them in action before buying. Consider creating a YouTube channel or social media presence to show users what they can do with your product.
Best Dropshipping Home Improvement Products:
Accessories for phones
Phone accessories have shown steady growth over the past five years, peaking in the winter months and continuing throughout the rest of the year. Products like screen protectors and phone cases are always in demand – the screen protector market alone is projected to reach $35 billion by 2027.
Selling phone accessories provides great opportunities to create kits . For example, selling a complete camera kit with tripods, ring lights, green screens, and other equipment can be a great way to attract customers who want all the gear they need quickly and easily.
Selling products from third-party suppliers can be successful, but using a print-on-demand app to create your own designs can make your products more appealing to customers who value uniqueness.
Best dropshipping products in the phone accessories category:
Car accessories
The global automotive accessories market is expected to reach $1,946.3 billion by 2028. Search interest has been steadily increasing over the years.
Buyers of car accessories want to be sure that your product is good. Adding product reviews to your page can be a great way to convince potential buyers of the quality of your product and increase sales.
Dropshipping products for sale as car accessories:
Services to find the best products for dropshipping
AliExpress Top Rating
AliExpress' Top Rated page shows the most popular categories on the market. Using this research tool, you can find the best dropshipping products in any category. Or click on one of the categories in the header to see the best-selling and most popular products of the day.
Amazon Bestsellers
The Amazon Best Sellers page features products that have the highest sales in a particular category. If you want to find trending Amazon dropshipping products, you can check out what's selling on Amazon and sell similar products in your store.
Google Trends
Google Trends is another great site for finding the best products for dropshipping. It’s a simple tool that analyzes the popularity of search queries and topics. You can search by country and even compare different queries to each other to find products that are in high demand.
In addition to showing statistics on the popularity of a query, Google Trends also provides recommendations for trending products in the selected niche. To do this, simply scroll down the page:
Exploding Topics
The Exploding Topics service is designed to search for trending niches. Its key difference is the pre-definition of niches that have not yet become trending, but have the prerequisites for this.
Exploding Topics analyzes not only the dynamics of search engine user trends, but also discussions and mentions of topics by Internet users and, in particular, social networks.
TikTok Hashtags
#tiktoktokmademebuyit is a hashtag on TikTok in posts where people share cool things they bought on Amazon . You can find a lot of cool products like candy cups, water patches, and more. If you are looking for fun, creative, and even comical products to dropship, check out this hashtag for some ideas.
WatchCount.com
While WatchCount.com may look like it’s from the early 2000s , it’s actually useful for finding eBay dropshipping product ideas. It shows you the most popular items on eBay in real time, tracking how many people add an item to their watchlist. Use this tool to find popular items on the largest online auction site and get them from a dropshipping supplier.
Shops in communities
Community shops are a gold mine for finding quality product ideas. Most of the images feature interesting and new consumer products. Using social signals, you can get an idea of how popular a product will be.
Popular community store sites:
What makes a product suitable for dropshipping?
Verified price
Make sure you carefully consider the price of the product versus the pre-sale service you will need to provide. Most people feel comfortable placing an online order for $200 without having to talk to anyone on the phone. But what about an unfamiliar product that costs $1,500? Chances are, most buyers will want to talk to a sales representative before making such a large purchase. This is to ensure that the product is right for them and to ensure that the store is legitimate.
If you plan to sell expensive products, make sure you can offer one-on-one phone support. You should also make sure that the profit is high enough to justify the pre-sales support you will have to offer. Often, the $50 to $200 price range is optimal for maximizing revenue without having to offer pre-sales support.
MOC pricing
Some manufacturers set what is called a minimum list price (MLP) on their products and require all resellers to price their products at or above that level. This price cap prevents the price wars that often break out – especially on items that are easy to dropship. It also helps ensure that sellers can make a reasonable profit selling the manufacturer’s products.
If you can find a niche where manufacturers use MOC pricing, this will be a huge advantage, especially if you plan to create a high-quality and information-rich website. Since the prices are the same for all competitors, you can compete on the quality of your site and not worry about losing business to less reputable competitors.
Marketing Opportunities
The time to think about promoting your online business is before you launch, not three months later when you realize that attracting customers is a nightmare. Can you think of multiple ways to promote your store, such as writing articles, giving away free products, or reaching out to active online communities that will use the products you sell? If not, you may need to rethink your plans.
Sale of additional accessories
Typically, in retail, the markup on inexpensive accessories is significantly higher than on expensive items. While a cell phone store might make only a 5% margin on the latest smartphone, it will almost certainly make a 100% or 200% margin on the case that comes with it.
As consumers, we are much more price sensitive on expensive items and care less about the price of less expensive accessories. Using the previous example, you would likely shop around to find the best price on an expensive Apple iPhone . But would you call around to find the best price on a $20-$30 case? Probably not, you would buy it from the same store where you bought the phone.
Prospects for product demand
Hopefully, you’ve seen by now that investing in a high-quality website with rich educational potential will pay big dividends. But if the products you sell change every year, maintaining a website will quickly become a mountain of work. Try to find inexpensive products that don’t change every year, such as tools or personal care products. That way, the time and money you invest in a great website will last longer.
The less the better
In a world where free shipping is almost the norm, it can be tough to sell large, heavy equipment that is expensive to ship. The smaller the items, the easier and cheaper it is to ship them to your customers.
Scarce goods in local markets
Selling a product that is hard to find in local stores will increase your chances of success, as long as you don’t sell something too specialized. Most people who need a garden rake or a water sprinkler will simply go to their local hardware store. But where do you buy a medieval knight costume or falcon training gear? Chances are, you’ll head to Google and start searching.
How to Find the Best Dropshipping Products for Your Online Store and Start Selling Them
1. Select a product group
For example, these could be car accessories or household goods. An overview of popular product groups is provided in this article.
2. Narrow your search focus
Having chosen household goods in the first step, it is worth considering such product groups as kitchen appliances, bathroom goods or interior design. A search for popular keywords and trends in the selected market will help you decide on a product group.
3. Choose products with low competition
If you have chosen office products and the product group "printer paper", it is worth checking the level of competition for such trendy products as "Hi-Print Polaroid paper".
You can find trending products for dropshipping using services such as Google Keywords , Google Trends or Exploding Topics.
The level of competition for each keyword suitable for selling the selected product can be found out using a special service, for example SpyFu.
4. Create an online store
The Shopify platform is great for selling dropshipping products based on the following key criteria:
- You don’t have to pay much to start your dropshipping business on Shopify. Shopify lets you use your store for the first three months for $1 per month. That’s enough time to determine if your business strategy is profitable.
- Shopify allows you to install a special dropshipping application DSers in your store, with which you can easily set up the entire dropshipping process with AliExpress from searching and selecting suitable products to processing orders.
- With Shopify, you don't need to have development or design skills. You can install a ready-made free template in your store and customize it to your needs.
- Shopify is a trusted Canadian brand with a global reputation. If you have any difficulties or just questions about creating a store or running a business, you can always ask Shopify support, which is available 24 hours a day, 7 days a week.
5. Promote your store
If you are planning to run a long-term business, you should develop an SEO campaign to bring your store to the top of search engines. To do this, it is enough to conduct internal SEO optimization and external SEO promotion.
Your SEO campaign and its effectiveness will largely depend on how competitive you have chosen search queries relevant to your product. For dropshipping stores, it is recommended to choose search queries with minimal competition.
If you are planning a quick start, focus your efforts on marketing. Marketing costs also depend on how competitive your product is in the market. To reduce marketing costs, it is worth conducting test advertising campaigns on social networks, such as Facebook. This will help you determine which audience responds to your advertising so that you can focus your marketing campaign on them.
Building a Successful Dropshipping Business Online
A common question new dropshipping entrepreneurs ask is, "How can I be sure these niche products will work?" The answer is, "You can't!" While the dropshipping tips and tricks in this guide will greatly improve your chances and help you make an informed decision, there is no way to know for sure whether you will succeed in a market without diving into it.
We’ve started many businesses, some of which succeeded and some of which failed, and we were always hesitant at the beginning. That hesitation comes with starting a dropshipping store on Shopify. What separates successful business owners from mere dreamers is the willingness to move forward despite the uncertainty and give it their all.
So do your homework – research and gather as much information as you can. Then make the best decision you can and move forward despite your hesitations and fears. If you wait for all the uncertainties to be resolved by a “perfect market”, you’ll never get started.
FAQ on the best products to dropship in 2023
What are the best products for dropshipping?
- Clothes and shoes
- Personal hygiene and beauty products
- Kitchen and dining room
- Children's goods
- Pet Products
- Home Interior
- Office Supplies
- Tools and Household Goods
- Phone Accessories
- Car accessories
- Mobile Phone Accessories