Shopify pricing plans overview
Shopify offers competitive fees and pricing plans so you can choose one that suits your business needs and budget.
If you're not sure which plan to choose, take advantage of a free trial to learn more about Shopify's features and how they can help you sell your products and grow your business. You can always upgrade your plan to add new features and functionality to your store.
If you're planning to sell offline, learn how Shopify POS features and hardware can support your retail business.
Shopify offers several plans to help your business grow at every stage. Each Shopify plan comes with a variety of features. There is no specific plan that is right for every business, but you can watch the video guide below to decide which plan is right for you.
If you have a retail store and need hardware like a cash register , barcode scanner, or receipt printer, consider Shopify for Retail.
Shopify pricing plans
All Shopify plans listed on the Pricing & Plans page include the following features:
|
Functional |
Description |
|
Unlimited number of products |
There is no limit to the number of products you can sell in your Shopify store. |
|
Unlimited use of Shopify servers |
The fee does not change regardless of how many online visitors visit your store or how many files or photos you upload. |
|
Individual store branding |
You can add and manage your brand assets such as logo, brand colors, tagline. |
|
Fraud Analysis |
If you use Shopify Payments, you automatically get built-in fraud analysis. This feature flags potentially fraudulent orders and brings them to your attention to help you avoid chargebacks and losses. |
|
Creating orders manually |
You can create new orders and enter customer payment details directly from your Shopify admin panel. |
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Discount coupons |
You can offer discount coupons to expand your customer base. |
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Return to abandoned cart |
The abandoned cart recovery functionality allows you to send automated emails to customers who leave your store without completing the checkout process. You can customize the email template that is sent to customers who leave your store. |
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Employee accounts |
Employee accounts allow your employees to perform basic administrative tasks while restricting their access to sensitive information. Employee accounts also allow you to review what updates and changes each employee has made to your store in chronological order . The number of employee accounts you can create depends on the plan you choose. |
|
Analytics |
All plans offer an analytics page that provides basic store analytics, including sales, orders, and store visitors. |
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Financial statements |
You can view basic financial information about your business using your financial statements. The financial summary provides an overview of sales, payments, and outstanding sales. For more detailed information, you can view the detailed financial statements. |
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Helpdesk |
If you have questions about your store or need help setting it up, you can contact Shopify support via phone, email, or live chat. Learn more about Shopify support options for different plans. |
Shopify Starter Plan (with simple online store)
The Shopify Starter plan is designed for merchants who are just starting out and want to sell products through social media platforms or messaging apps without managing an online store.
The Starter Plan allows you to create links to products that you can share on social media or in messages.
The Shopify Starter plan is only available to new merchants and those still in their trial period.
The Shopify Starter plan includes a simple, non-customizable online store, or Shopify POS. If you want to use Shopify POS or create an online store to sell products, you'll need the Basic Shopify plan or higher.
In addition to the features available in all plans , Starter offers the following features:
| Functional | Description |
| Transaction fees |
The Starter plan offers competitive transaction fees. View the Shopify Starter plan to see specific transaction fees for your region. |
| Shop theme "Start" |
The Shopify Starter plan includes the Start store theme and cannot be changed. |
| Reports |
You can track the performance of your business with reports . The basic plan comes with page analytics, financial reports, product sales analytics, live view, visitor visit reports, inventory reports, behavior reports, and marketing reports. |
| International trade |
Shopify's Basic plan supports your international growth with Shopify Markets, a cross-border management tool that lets you customize specific settings for each international region. |
Basic Shopify plan
The basic Shopify plan offers all the tools you need to run your business. You can manage your store, all your products, orders, and customer information from the Shopify admin panel.
In addition to the features available in all plans, the Basic Shopify plan offers the following features:
|
Functional |
Description |
|
Online store |
With a Basic Shopify plan or higher, you can create, customize, and manage an online store from the Shopify admin panel. You can customize the look of your store using Shopify's built-in theme editor. |
|
Transaction fees |
Shopify's Basic plan offers competitive transaction fees of 2% on credit card payments. Check out Shopify's pricing page to learn about specific fees in your area. |
|
Blog |
Your online store comes with built-in blogging functionality that you can use to publish articles, inform your customers about events and promotions, and receive comments and feedback from your customers. |
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Employee accounts |
The Basic Shopify plan supports two employee accounts. |
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SSL Certificates |
An SSL certificate is a security protocol that creates a secure connection between a server and a browser to protect your information and that of your customers. With Shopify, you can enable SSL certificates to encrypt the content of your online store. The SSL seal will be visible next to your online store URL in the address bar. |
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Reports |
You can track the performance of your business with reports . The basic plan comes with page analytics, financial reports, product sales analytics, live view, visitor visit reports, inventory reports, behavior reports, and marketing reports. |
|
International trade |
Shopify's Basic plan supports your international growth with Shopify Markets, a cross-border management tool that lets you customize specific settings for each international region. |
Shopify Tariff (Standard)
The Shopify plan supports your growing business. It offers all the features of the Basic Shopify plan, plus lower credit card rates and transaction fees.
In addition to the functionality available in all plans and the functionality available in the Basic Shopify plan, the Shopify plan offers the following features:
|
Functional |
Description |
|
Transaction fees |
The Shopify plan offers competitively low transaction fees of 1% on credit card payments. Check out the Shopify pricing page to learn about specific fees in your area. |
|
Employee accounts |
The Shopify plan supports five staff accounts. |
|
Reports |
You can track the performance of your business with reports . The Shopify plan comes with page analytics, financial reports, product sales analytics, live view, visitor visit reports, inventory reports, behavior reports, marketing reports, order reports, sales reports, offline sales reports, profit reports, and customer reports. |
Advanced Shopify plan
The Advanced Shopify plan helps you accommodate your growing business and use analytics to find opportunities to expand. The Advanced Shopify plan includes all the features of the Basic Shopify plan and the Shopify plan, and has the lowest credit card rates and transaction fees.
In addition to the features available in all plans , the Advanced Shopify plan offers the following functionality:
|
Functional |
Description |
|
Transaction fees |
The Advanced Shopify plan offers competitively low transaction fees of 0.5% on credit card payments. Check out the Shopify pricing page for specific fees in your area. |
|
Employee accounts |
The Advanced Shopify plan supports 15 employee accounts. |
|
Calculate shipping costs |
The shipping quote functionality allows you to integrate with a third-party shipping service to provide your customers with up-to-date shipping rates and options when they check out from your store. |
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Reports |
In addition to all the reports available in the Shopify plan, the Advanced Shopify plan lets you create custom reports. |
|
International trade |
With the Advanced Shopify plan, you can calculate and collect duties and import taxes for your customers, as well as control prices across markets using percentage price adjustments and pricing products by country or region. |
Shopify Plus plan (Maximum)
If you sell in high volume, you can focus on growing your business with Shopify's Enterprise plan. Learn more about Shopify Plus and visit the Shopify Plus blog.
Shopify Plus offers a variety of features to help you further grow your large business.
|
Functional |
Description |
|
Organization admin panel |
The organization admin panel allows you to manage all of your organization's stores from one place. Organization admin panel sections: |
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Specialized applications and channels |
Shopify Plus merchants have access to advanced Shopify apps designed for fast-growing businesses. For example, the following channels and apps are only available to Shopify Plus merchants: |
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Customizable checkout |
Access to the checkout.liquid theme file, which allows you to customize the checkout, giving you more control over your store's branding. |
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API Resources |
Shopify Plus supports additional APIs that allow you to integrate with your own apps. The following APIs can only be used by Shopify Plus merchants: REST API: GraphQL: |
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Store Launch Support Team |
The Launch Team will help you get your store online faster by assisting with migration tools and strategy, custom integrations, and solutions that meet your needs. |
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Salesperson Success Program |
The Merchant Success Program helps you get the most out of Shopify Plus. |
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Employee accounts |
Shopify Plus supports unlimited staff accounts to help you grow your staff without additional costs. |
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Permissions |
Shopify Plus offers additional permission settings for greater control over what your employees can do in the Shopify admin, including individual permissions to export reports and permissions for specific apps. |
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Shops for business expansion |
Shopify Plus allows you to create up to 9 stores for internationalization purposes for individual physical locations or other expansion-related purposes. |
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Shopify Plus Affiliate Program |
The Shopify Plus Partner Program features service partners who have the technical expertise to provide technical solutions that support your fast-growing business. |
|
Topics |
With Shopify Plus, you can add up to 100 themes to your Shopify account so you can try out any new themes, save seasonal versions of a published theme, or test changes to a copy of a published theme. |
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Shopify POS Pro |
Shopify Plus offers Shopify POS Pro service for up to 20 of your business locations at no additional cost. |
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Integrations |
Some integrations, such as tax services with Avalara AvaTax, can only be used by Shopify Plus merchants. |
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Shopify Plus Academy |
Shopify Plus offers access to the Shopify Plus Academy for self-paced learning on key topics related to growing your business. |
How to Choose a Shopify Plan Based on Pricing and Features
The main Shopify pricing plans are not very different. There are only a few fundamental differences, except for the price:
- The number of employees you can add to the store admin panel so that each of them can perform the range of tasks to which you have given them access.
- The amount of commission Shopify pays for each payment you receive from customers.
- The presence or absence of a shipping cost calculator.
Below are some guidelines that will help you objectively choose the best Shopify plan for your business:
If you are not ready to open your own store and already have your own website, blog or social network profile where you make sales, thenthe “Starter” plan will suit you. It will provide you with a secure payment page for goods, reports and easy integration with social networks or individual sites.
For a growing business that needs its own online store, the“Basic” tariff plan is suitable. The “Basic” tariff will allow you to connect up to 2 employees (except you) to the store admin panel. And even if you have more employees, you can simply ask them to use not standard employee accounts, but partner accounts, to which the Shopify account limit does not apply.
For businesses with monthly sales exceeding $6,000 (or $4,500 if you're on an annual Shopify plan), you'll benefit from upgrading tothe Shopify plan , as the difference between the Shopify plan and the Basic plan will be offset by the difference in payment fees, which are 1% lower for the Shopify plan.
A bonus for switching to the “Shopify” plan will be the ability to create and sell “Gift Cards” for your store to your users.The “Advanced” tariff will be beneficial only if your business requires a calculator for the cost of delivery of third-party delivery services connected to the store.
The “Shopify Plus” plan is worth considering if you own a large business. The “Shopify Plus” plan has many bonuses, for example:
- Ability to use a range of Shopify apps not available on other plans.
- Ability to make changes to the Checkout page to add any non-standard functionality to the checkout process or custom design solutions.
- A separate site with closed/free access for wholesale sales, if you are ready to conduct B2B business.
- Increased Shopify server speeds to ensure your online store runs quickly even with heavy traffic.
- Personal support that will help you not only with urgent issues, but also give advice on how to grow your business based on the capabilities of Shopify.
How Shopify Plans Are Billed
Shopify offers a variety of pricing plans, payment cycles, credit card rates, and more. For more information about invoicing, see Manage invoicing .
If you want to cancel your plan, you need to pause or deactivate your store.
Payment for the plan and other expenses
The Basic Shopify, Shopify, and Advanced Shopify plans vary in monthly payment prices, credit card fees, and third-party transaction fees.
Depending on your location, your plan is billed in one of the following currencies:
- Euro (EUR)
- British Pounds Sterling (GBP)
- US Dollars (USD)
- Indian Rupees (INR)
Monthly payments
A monthly payment is a recurring subscription fee for using Shopify, which varies depending on the plan you choose. The price associated with the plan you choose is included in the invoice that is issued at the end of your chosen billing cycle.
If you sign up for a one, two, or three year billing cycle, you may receive a discount on your subscription fee.
The plan is non-refundable. For more information, please see Shopify's terms of service.
Credit Card Rates
Shopify charges you a small fee so you can accept major credit cards like Visa and Mastercard as payment in your store. You don't pay a fee to the credit card payment processor itself.
The amount of these fees differs between an online store and a Shopify POS terminal due to the security and risk involved in accepting a payment online versus accepting a payment in person.
Credit card rates vary depending on the plan you choose.
As a result of Brexit, Visa and Mastercard have changed the way they classify and charge for transactions in the UK and EU. To comply with these changes, Shopify classifies these transactions as international, and you will be charged the current international rate for your region.
Credit card transaction fees are not refunded to you when you refund a buyer.
Third party transaction fees
Third-party transaction fees are fees that apply to each transaction when you use a third-party payment provider to accept customer payments. The transaction fee covers the cost of integrating Shopify with external payment providers and depends on the plan you choose.
When you use Shopify Payments, you won't be charged third-party transaction fees for orders processed through Shopify Payments, Shop Pay, Shop Pay installments, and Paypal Express, and you won't be charged transaction fees for self-service payment methods like cash, cash on delivery (COD), and bank transfer.
Shopify Plus merchants using Shopify Payments pay no transaction fees, except for merchants in Austria, Belgium, and Sweden.
Payment provider
Payment providers offer a service to transfer money from your customers to you. Credit card payment providers allow your customers to pay with a credit card. If you want to accept credit card payments from your customers, you can set up Shopify Payments or a third-party payment provider.
Shopify Payments
Shopify has its own payment provider, Shopify Payments, which integrates directly with your checkout. When using Shopify Payments:
- You pay only the credit card rate, with no additional fees for third-party transactions.
- Your customers can enter payment information when placing an order without leaving your online store page.
- You can set up Shopify Payments directly from your Shopify admin panel instead of going to another website or account.
- You can view your payouts in real time directly from your Shopify admin panel.
If you want to provide your customers with another payment method, such as PayPal or a custom payment method, you can set them up in addition to Shopify Payments without having to pay any additional third-party transaction fees.
Third party payment systems
If Shopify Payments is not available in your country or you prefer not to use it, you can activate one of the third-party payment providers that Shopify integrates with. In this case, third-party transaction fees will apply.
Once you select a payment provider from the available options , you can configure your payment settings in your Shopify admin area.
Billing Cycle
A billing cycle is the 30-day interval at which Shopify bills you for your plan. You can't choose the date you're charged, but you can extend your billing cycle to a longer interval (one, two, or three years) to get a discount.
App subscriptions are on a different billing cycle, so their billing cycles may not always match your Shopify plan subscription billing date.
If you decide to pause or deactivate your store, be sure to cancel your app subscription to avoid additional charges.
Free Shopify Store Trial (Trial Version)
If you want to try out Shopify before activating a monthly plan, you can sign up for a free trial. It starts automatically when you first sign up for your store on any of the plans.
When a visitor opens a store that is on a free trial, by default they will see either a page asking them to enter their visitor password or an inactive checkout (depending on the Shopify plan they have chosen).
To allow your customers to browse your store, add products to their cart, and purchase them, you can remove the visitor password and enable checkout by choosing a paid Shopify plan.
You won't lose the changes you made to your store during your free trial once you upgrade to a paid plan. If you upgrade to a paid plan while still in your free trial, you won't be charged for a subscription until your free trial ends.
If you add apps to your Shopify store during the free trial period, all app-related charges will be included in your next invoice.
You can set up your store during the free trial, but you'll need to choose a monthly plan to activate checkout or remove the visitor password before you can start selling your products or services. For more information, see Preparing Your Store for Launch.
If you don't select a monthly plan at the end of your free trial, your store will be suspended and you won't be able to continue working on it until you select a paid plan.
If you want to cancel your Shopify account during your free trial and you haven't selected a plan yet, you don't need to take any action. Your account will be frozen and you won't be charged after your trial ends.
How to Get the Most Out of Your Free Trial
Shopify offers several great features to help you create and manage your store. You can use the free trial to see how these features can help you sell your products and grow your business.
To get the most out of your free trial:
- Add a few products and information about them to make sure they display correctly in your online store.
- Create a collection to organize your products.
- Set up Shopify Payments or make sure the third-party payment provider you want to use is supported by Shopify.
- Check out the Settings page in your Shopify admin to learn how to set up taxes, shipping, and other sales channels.
- Visit the Shopify Theme Store and Shopify App Store to get an idea of what your store should look like and find apps that extend your store's capabilities.
If you are planning to sell hand-to-hand , you can download the Shopify POS app and learn about the functionality of the various app settings .
Local Pricing for Your Shopify Subscription Plan
In some countries and regions, Shopify offers adjusted pricing based on local costs of living. Local pricing for Shopify plans is determined by where your store is located. Shopify's terms of service require that you specify a specific location based on the jurisdiction of your business.
In regions where local pricing for Shopify subscription plans is available, the subscription rate for your plan will be applied automatically when you sign up. In other words, when you create your new store, you will automatically see your local pricing.
If your store was open before the local pricing feature was introduced, but is located in a region with local pricing, you can switch your subscription plan to a local plan by upgrading to the same plan. The price will then match the local plan.
Local pricing applies to Shopify subscription plan pricing only.
How to Change Your Shopify Plan to Local Pricing
If local pricing is available for your Shopify subscription plan, you can switch your subscription plan to a local plan by switching to the same plan you're currently on, but at a local price.
To do this, you need to do the following:
- In your Shopify admin panel, click Settings and then click Plan.
- On the Plan page, click Change Plan in the Plan details section.
- Browse the currently available plans and click "Choose plan".
- Select a billing cycle and payment method, then review plan details, billing date, and plan charges.
- Click "Start plan". If you do not want to change your plan, click "Cancel".
Shopify Pricing Plans FAQ
What is the price of a Shopify store subscription?
What is the duration of the plans?
Can I cancel my account at any time?
Can I change my tariff plan later?
Do you offer any discounts?
Are there any transaction fees?
There are no transaction fees for stores using Shopify Payments.
If you choose a third-party payment provider, there will be additional fees of 2%, 1%, or 0.5% for our Basic Shopify, Shopify, and Advanced Shopify plans respectively.